Fashion designing sounds like a very glamorous and fascinating line of work. When you think of creating fancy, intricate designs and selling your collections off to popular retail stores, it makes you want to pursue fashion designing without a second thought. Add to it the image of renowned entertainment and showbiz industry figures flaunting your designs and the galore of money to be followed, it makes you feel all fuzzy inside.
However, having the talent and desire for fashion design is not enough to make it into this business line. There are multiple factors to consider and challenges that you need to be ready to overcome. Simply put, knowing about the latest Kurti designs in 2022 is not going to be nearly enough to make it as a fashion designer. While it may certainly be helpful, but not nearly enough.
So what are the common and glaring challenges that any prospect or potential fashion designer may find themselves facing? What are certain hurdles obstructing their way to success in the glamour and fashion industry? Let’s have a look at the challenges to consider before delving into the charming and enchanting world of fashion designing.
Biggest Challenges That Fashion Designers Mostly Face
1- Positioning And Differentiating Yourself
Differentiating your brand is of crucial and utmost importance. Since your brand is your identity, it needs to be definitive, monumental, and unique. Although it’s perfectly okay to be inspired and base your creations on something that already exists. You still need to give it that little extra edge to gain your brand its own due recognition and avoid being called a copycat. You may be allowed to base your designs and creations on something already existing. However, you can make it exclusively yours with just a little tactful innovation.
Positioning means making and defining a place for you in the market. Your position in the market depends upon the nature and structure of your setup and products. For instance, you need to establish whether your creations fall under the fast fashion, mid-range, or luxury sectors. Then you allot prices to your products and creations accordingly. This helps with establishing your place and position in the market and gives you an identity.
2- Knowing Your Perfect Customer
Before you delve into the crucial process of finding yourself customers, try to market the product to yourself from the viewpoint of the customer. This will help you define your product as per customers’ wishes and requirements. You can also make any desired tweaks and alterations to your products and creations before launching them in the market. In order to view your product from the customer’s point of view, you will need to consider the following points.
How does your product serve your ideal customer?
What kind of problems does your product solve for your ideal customer?
What particular needs of your ideal customer does your product fulfill?
How does your product improve your ideal customer’s day-to-day life on a personal or professional scale?
This way, you will be able to define the perfect customer in your ideals. And that will allow you to etch out your products in perfect harmony with your customers’ expectations and requirements. This will, in long term, define the repute and recognition of your brand and bring in more customers with similar needs and prospects.
Determining the ideal customer is not a strong suit for most entrepreneurs. They in fact waste valuable time fetching customers in the wrong places and marketing their products to the wrong sort of crowd. The foremost and most effective trait that will help you identify your ideal customer is to define your one true distinctive selling point. Then you market it to the customers and see if they get it and relate to it.
Where and how and what things do they shop?
How often do they shop said product or items, as in how many times per month or per year?
What kind of industry do they work in?
What kind of online blogs interest them?
What websites do they visit most frequently?
What are their personal interests, curiosities, and hobbies?
This helps you pinpoint their items of interest and their potential buying habits and frequencies quite well. For instance, calculating how often are young girls or older ladies going to step out to buy the latest Kurti designs 2022.
3- Financial Knowledge And Management
At the very initial stage, you need money and finances to start your setup, buying produce material, arranging the location, etc. To overcome this challenge, the most straightforward method is to delve into your savings. Or else you can reach out to friends, family, or acquaintances for a helpful starting loan. If neither is an option, you should consider setting up a crowdfunding campaign.
Crowdfunding enterprises are set up so that you can collect funds from “investors” who see potential in your business. Nowadays there are many funding opportunities available for entrepreneurial endeavors so this should not be the toughest challenge around. Grants and loans are also available options. You need to have a solid, fully etched-out business plan in order to submit for a loan.
You should also be able to determine the potential pricing of your products. Does this mean determining an estimate as to how much your creations will be sold for? Now calculate your material and manufacturing process costs in proportion to your estimated figure. Make sure to leave out the margin for profits.
4- Decision-Making Ability
Good decision-making is going to play a crucial role in the growth and prosperity of your business. Making good decisions entails various aspects of your business as a whole. It includes material selection, manufacturing process, competent employees and collaborators and marketing strategies, etc.
To make great and profitable decisions, you need to have thorough information on the facts and figures of your business. Also, keep an eye on the competition. As in look at all the latest Kurti designs 2022 circulating in the market. Then put your own spin on it and gather profits.
You can also ask for guidance and help from peers and mentors. It would be best to not stress yourself extra with all the decision-making alone.